Developing Fraugster's Iconography & Social Media
Who
Fraugster is a payments intelligence company that helps the e-commerce ecosystem to minimize fraud and maximize revenue by making smarter real-time business decisions.
What
The company was in need of new formats to share content on social media and get marketing leads. In addition, there was a a need to establishing a core iconography within the company. Furthermore, the development of illustrations and design for case studies.
Did you know
During my time at Fraugster, I transformed the marketing process as well as developed the core iconography. The look of Fraugster’s social media got a fresh look and feel.
Approach
Managing working independently cross teams the Marketing and Product teams was key in the process.
Outcome: Iconography
For this, I organised the icons per use: General-use icons, by functions and company values.
Outcome: Social media advertising
For LinkedIn ads I designed the format following Fraugster’s branding guidelines and colour palette, experimenting with A/B testing to confirm best inbound leads.
