Who
Since 2018 Mobius Labs has powered the next generation AI-powered computer vision technology that is easily trainable and customizable, delivered as an SDK which ensures data privacy.
What
The company needed a new system for its documentation and an iconography to represent its most prominent features of their AI. Moreover, they needed a video showcasing their software in action.
Did you know
During my time at Mobius Labs, I contributed to the overall style of the company's messaging as their sole Graphic Designer, from editing videos for digital marketing campaigns to creating custom illustrations for the company's pitch deck. I took the crucial role of establishing their current core iconography.
Approach
When I get a brief about a project, my first instinct is to brainstorm and sketch all possible ideas, before even reaching for a digital tool. I consult with the different stakeholders involved to get their input, come up with a few convincing alternatives and only then I move onto Adobe Suite.
Outcome: AI Iconography
For this, I sketched many options and consulted with the Product Team and a few Data Scientists about it.
Outcome: Advertising Video
In order to edit this video, I designed the labels in Illustrator, then animated them along with the texts in After Effects and edited the overall video pace and audio in Premiere.