Powering up Opinary's Branding & Social Media
Who
Since 2014 Opinary have pioneered new ways for people to share their opinion in online content.
What
The company was in need of new formats to share the Sales team events and get marketing leads. In addition, there was a a need to establishing an employee-focused branding within the company. Furthermore, the branded pitches for big clients such as Oatly, Prime Video and Disney+ were in need of high branded designs.
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Did you know
During my time at Opinary, I transformed the client pitch process as well as created great visuals for the brand partners. The look of Opinary polls has improved tenfold since I joined the team.
Approach
For me, teamwork, clear communication and deadline boundaries are crucial to get work done efficiently and have a good working relationship with my team. In this case, I would always start the week discussing the projects for the week with the Design Lead and distribute them equally, and still support each other during the week if one of us is too burdened with work.
Outcome: Employee branding
For this, I designed one badge per team, represented by an illustration related to the team and that stayed in consistency with the brand's colours. These were later used in welcome packages for new employees and internal communication between teams
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Outcome: Social media advertising
In this case, I designed the Instagram story cover images, following Opinary's colour guidelines and designing in a minimalistic but fun style.
For LinkedIn ads however, the format changed and after consulting with my colleages, I decided to create a carrrousel ad to increase leads and engagement in Opinary's LinkedIn account.
I enjoy experimenting with different ways to keep the user engaged and not get bored at Opinary's ads, so I avoid them to look the same by tweaking little details and designing different formats within LinkedIn's custom image size.
Outcome: Poll design
As part of Opinary’s product offering, I design and code through front-end (HTML/CSS) the polls that are showncased in the client’s websites, adapting the clients’ elements (typeface, colours, logos) into high branded and standard polls that have hundreds and thousands of interactions. In return, this converts into revenue for Opinary. These are some examples.
Prime Video / Verti
